a few words about me
I’m a results-driven strategic innovation and marketing manager with 10+ years of experience in developing and executing ambitious marketing campaigns and accelerating innovation initiatives for top-ranked industry, healthcare, and academic institutions. I have a strong track record of proactively building growth strategies, creating engaging content, and delivering measurable outcomes. I have a passion for fostering authentic creativity, delivering customer-focused solutions, and driving change within dynamic organizations.
I’m open to working with smart companies that value positive transformation and prioritize creativity and innovation in their processes.
portfolio
Medicare Enrollment Campaign For Medical Mutual
Directing a dynamic multi-media campaign for 65+ year-old adults enrolling in health insurance.
Skills: brand management, marketing strategy, video and digital media, direct mail, targeting, copywrighting.
Patient discharge experience redesign For University Hospitals
Transforming hospital patient discharge to optimize doctor-patient communication and decrease readmission rates.
Skills: journey mapping, in-field research, value chain analysis, co-design, prototyping.
Annual Report Brochure for the Department of Medicine
Developing a comprehensive report highlighting the most important innovations and achievements of the Department of Medicine.
Skills: copywriting, graphic design, photography.
Insurance plan shopping experience Optimization for Medical Mutual
Creating an intuitive and easy shopping experience for people buying insurance.
Skills: focus groups, brainstorming, persona development, journey mapping, ideation, customer co-creation, prototyping.
Residency Program Rebranding for University Hospitals
Creating memorable experiences designed to attract the top candidates to the Residency program.
Skills: insight gathering, journey mapping, concept development, experience staging, assumption testing, copywriting.
Medicare Enrollment Checklist for Medical Mutual
Transforming marketing mail outreach into a go-to guide customers refer to in their purchasing journey.
Skills: focus group, journey mapping, concept development, copywriting.
Experience
Marketing Communications and Innovation Manager - Medical Mutual, Cleveland, USA
February 2020 - March 2023
I translated company-wide acquisition goals into actionable data-driven marketing strategies with clear phase implementation, resource allocation, and comprehensive communication plans. I drove high-visibility innovation initiatives with senior cross-functional teams to improve customer journey, optimize internal processes, and maximize business opportunities. I led multi-touch state-wide marketing campaigns and 50k - 2.3M budgets for individual and Medicare insurance, developed and deployed key messaging and effective positioning tactics. I analyzed industry trends and competitor dynamics, performed A/B testing, and evaluated past campaign performance to develop iterative solutions for media and innovation projects; I compiled and presented campaign ROIs to senior leadership.
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Senior Marketing Specialist - Medical Mutual, Cleveland, USA
October 2017 - February 2020
I developed the marketing strategy that guided patient acquisition and retention efforts for individual medical and life insurance products in Ohio. I worked with cross-functional teams to develop content for multimedia and print marketing materials, maintaining clear messaging and a strong brand identity for multiple target audiences. I initiated and led innovation projects, leveraging design thinking tools to translate insights into effective product positioning, market acquisition strategies, and optimized user experience. I tracked and aligned the performance of the innovation projects to key business objectives.
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Marketing and Innovations Manager - University Hospitals and Case Western Reserve University, Cleveland, USA
April 2012 - October 2017
I directed strategic marketing solutions across the department, developing marketing plans for 10 clinical divisions and 16 graduate programs. I oversaw the copywriting, production and design of the department’s digital, social, print, and video communications with internal and external audiences. I drove innovation projects focused on improving physician-patient interactions, hospital operations, and health outcomes.
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Marketing and Digital Media Consultant - The Young Scientist Foundation, Cleveland, USA
December 2015 - August 2017
I led marketing programs that built awareness and enhanced the brand image of the organization locally and nationally, attracted philanthropic funding, and built mission-critical alliances. I developed digital and print campaigns to drive the acquisition of gifted students and energize researchers to engage in training and mentoring, building a unique scientific alliance.
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Marketing Specialist - Case Western Reserve University, Cleveland, USA
February 2010 - March 2012
Education
WEATHERHEAD SCHOOL OF MANAGEMENT, Case Western Reserve University, Cleveland, USA
MASTER OF SCIENCE, MANAGEMENT / HEALTHCARE
Graduated May 2017
Case Western Reserve University, Cleveland, USA
BS, MANAGEMENT, MARKETING
BA, COMMUNICATION SCIENCES
Graduated May 2006
CERTIFICATION
IDEO - 2020
Advanced Design Thinking
Foundations of Design Thinking
Languages
Italian (intermediate), English (native), Ukrainian (native)